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Marshall Fridge – Website

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Marshall Fridge Website Redesign
  • Marshall Fridge – Website
  • About This Project
    This is an overhaul of the Marshall Fridge Website. We set out to make a gritty, rock'n'roll-feeling site that shows off the craft put into the fridges features and authentic parts, while staying true to the Marshall brand.


    Agency: Proximity Canada
    Art Director: Jon MacArthur
    Copywriter: Ed Malyon
    ACD: Trent Thompson
    Video/Photography: Brought To You By

  • Homepage
    We created a full-screen, scalable HTML 5 video background for the homepage experience. The fridge crashes in from out-of-frame, cracking the concrete below to announce that it has arrived.

  • The Rocker Switch
    To add some fun interactivity to the site, we incorporated the rocker switch from Marshall Amps into site experience. Toggle the switch on any page for a "on" of "off" browsing experience. The switch changes the images, CSS, and background.

  • Checkout Process – Order Confirmation
    We've also redesigned the checkout process to match the new look of the site. The e-commerce platform is Shopify, which doesn't leave much room for design flexibility.

  • Checkout Process – Thank You Page
    This is the order confirmation page. At this point in the experience you're probably pleased that some heavy metal is heading your way, that's why we included some social posts to help the customer brag a little bit.

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