Eddie Harrop is producing high end leather crafted bags for men. The bags can be found at shops such as Harrods in London. Well into production already, Eddie needed a website, not only with an e-commerce shop to sell throughout the world, but a spirit beyond the product, that consumers could engage with.
We started by identifying the Eddie Harrop man, & used this character as the inspiration to develop moving content for the website. We created a film and full-fledged photo-shoot following our character through Vietnam with a few bags in tow. We used our fresh new content to inspire the entire site.The shop is a clean tidy experience, and the photography and film we created with SIRIUS and Neil Massey should pull at the heart strings of the traveler in us all.
The combination of dreamy life-style, no-fuss shop, & built in blog for Eddie to get personal with, allows for a complete customer experience, without having yet encountered the product. Of course the ideal situation would be for our audience to smell the leather and pull on some stitching, but if this is as close as one can get. We are confident we've created a powerful tool for Eddie to display and sell
Early on, we decided with Eddie to create a brand film. It takes our character much further, and creates an "episode" situation, where new installments can be created and very simply uploaded to the site to keep interest high. This works in tandem with Eddie's look-books, which we also created, as companion pieces to the film. Each season, we will have a new adventure.