Coffee Export is devoted to the international commercialization and export of High Quality Colombian Coffee. They ship to most of North America and Western Europe, and are with a growing presence in other regions, most notably in the Asian market. With over 20 years experience, they remain a 100% family owned business working closely with independent coffee growers in the region.

 

Following a period of rapid growth between 2008 and 2011, a strong 118% increase in exports in 2011, and their expanding international customer base, they saw the need to update their marking efforts.

 

We began working together to design a better way of engaging prospects.

 

Their original intent was to develop a detailed print info package for international industry events. While working together on the project brief and profiling, we realized that they were being approached more and more via phone, chat, and email, and people were asking for their website at industry events, and print material would only reach a few prospects.

 

We worked on a website that could help them engage clients and investors by showing them the reliability and value of Coffee Export.

 

While the old logo had to remain, there was room for an otherwise revamped visual identity based on clarity and confidence. This was implemented via a new color scheme, and info-graphics, which was implemented along with some of their own photography taken at their facilities in the Huila region of Colombia.