Together with Malene Birger and Rupert Landinger we set out to create a whole new look and feel to the online presence of BY MALENE BIRGER. The vision was to combine a visually strong brand universe with an online store. To make a combined experience where you stay in the same rich experience no matter what your purpose on the website is.
The site basically consists of three long pages presenting the collection, the show and the corporate content. Navigation in right hand side follows your scroll and unfolds according to your position allowing for you to navigate in a conventional way or simply to scroll through the full collection.