C H R Y S L E R
"T H E S U M O F I T S P A R T S"
The YIN to the '300 Reasons' campaigns YANG, the Chrysler Grand Voyager "Sum Of Its Parts" campaign sprung from the ingenuity and the versatility found in the actual vehicle itself. By building off of those fundamental nuances, a versatile HTML5 site experience emerged.
While it's setup on a similar grid structure to the "300 Reasons" campaign, it delivers the material in a unique and engaging way. Through the cascading build of large imagery between sections, and the masking and unpacking of animated features, it gets right to the heart of what makes the Chrysler Grand Voyager such a versatile vehicle to begin with.