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Campbell's Corporate Website Redesign

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THE ASK Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website. THE ANSWER The previous website was outdated and restrictive when it came to adding and changing content. The new site, built on a custom CMS, was redesigned and re-architected from the ground up to emphasize the community and nutritional initiatives of Campbell's Canada, alongside product and brand information. The new site makes use of prominent imagery, an all-new typographic system, and a clean, modern approach to informational and visual design geared towards desktops and devices. The site lives at campbellsoup.ca CREATIVE TEAM Jon Webber, Dave Stevenson — Creative Directors Jonathan Weiss — Senior Copywriter
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  • Campbell's Corporate Website Redesign
  • THE ASK
    Proximity was tasked with redesigning and re-imagining the two websites for Campbell's Canada: their corporate website, and their "cooking" website.

    THE ANSWER
    The previous website was outdated and restrictive when it came to adding and changing content. The new site, built on a custom CMS, was redesigned and re-architected from the ground up to emphasize the community and nutritional initiatives of Campbell's Canada, alongside product and brand information.

    The new site makes use of prominent imagery, an all-new typographic system, and a clean, modern approach to informational and visual design geared towards desktops and devices.

    The site lives at campbellsoup.ca

    CREATIVE TEAM
    Jon Webber, Dave Stevenson — Creative Directors
    Jonathan Weiss — Senior Copywriter

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