Chevrolet Global and Manchester United
One Site. Six languages. Ten Days.
Last minute requests with quick turnaround times are a fact of life in this business.
But this one really pushed the limits of what was possible.
The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website.
The Solution: While more than one agency was contacted in this jump-ball assignment, MRM was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode.
The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization.
The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.