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Chevrolet and Manchester United

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Chevrolet Global and Manchester United One Site. Six languages. Ten Days. Last minute requests with quick turnaround times are a fact of life in this business. But this one really pushed the limits of what was possible. The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website. The Solution: While more than one agency was contacted in this jump-ball assignment, MRM was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode. The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization. The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.
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  • Chevrolet Global and Manchester United
     
    One Site. Six languages. Ten Days.
     
    Last minute requests with quick turnaround times are a fact of life in this business.
    But this one really pushed the limits of what was possible.
     
    The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website.
     
    The Solution: While more than one agency was contacted in this jump-ball assignment, MRM was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode.
     
    The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization.
     
    The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.

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