Identity & Website
David Yellen is a New York-based photographer, known for taking powerful and striking portraits that highlight the depth and character of his subjects. His subjects range from Warren Buffett to Kanye West to the Kardashian sisters, and his images have been featured on the covers of Fortune, Billboard and Snob magazines. He’s also the author of two well-received books, Too Fast For Love (2004) and Hair Wars (2007).
David commissioned us to redesign his visual identity and web presence. One of the main issues with his previous website was that it was Flash-based and did not work on his presentation device of choice, the iPad. With that in mind, we designed a responsive website that adjusts to the browser (or device). This solves the problem of clashing image ratios, as a simple turn of the iPad will make the site switch from landscape view to a standing view.