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Diesel Fragrances - Relaunch Concept 2010

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Concept for the german relaunch of Diesel Fragrances.
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  • Diesel Fragrances Germany
    Relaunch Concept
  • In 2010, Diesel Fragrances consisted of two main product ranges: Fuel for Life and Only the Brave.

    For the pitch for the German website, we created a split front page, with two entry points based on mouse position and two immersive worlds behind it. Further we developed a magazine and a range of Facebook brand pages.

    All artwork, including 3D models and animation, was (re-)created from scratch as there were almost no assets to start from.
  • Creative Direction: Alexander Meinhardt
    Visual Artist: Alexander Otto
    3D Modeling: Thorsten Binder
    Motion Design: Wolfgang Schröder

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