In 2013, I dedicated personal time to actualize a design concept for ESPN.com, one of my favorite websites. Back then, ESPN's website suffered from poor design and an outdated appearance (though it has since been updated). Over the following days, I focused on formulating a strategy for content delivery, meticulously planning the UX structure for content elements and modules. I also developed a responsive grid structure to ensure consistency across various devices. It became apparent that the content on the desktop site didn't always align with the mobile or tablet counterparts, making device consistency a pivotal aspect of this endeavor. The incorporation of contemporary webfonts and large-scale photography aimed to bring the website in line with modern styles and trends.