The 7 For All Mankind team approached Sub Rosa for the redesign and development of their website with an aim to improve both the usability and functionality of the site. The new site needed to offer an expanded experience that takes into account the needs of the brand’s expansion into a variety of additional product lines.
Sub Rosa worked closely with the 7 For All Mankind team after the redesign to also design and launch the brand’s blog. Curating content and developing online activity was essential in driving new traffic to the site after the redesign. As the brand continues to grow, new functionality and content will be integrated to continue to keep the site fresh and in step with the pace of the brand’s fashion sensibility.