On the campaign website for the new Golf we developed an interactive driving experience as desktop, iPad and iPhone version. At stopping points of the film the user is enabled to adjust the golf 7´s color, rims and car seat material and to continue the film with his individual configuration.
agency: DDB Tribal · www.ddb-tribal.com
user interface concept: Jörg Meyer · Monika Jane Spindler
senior art direction: Jörg Meyer
UI design: Monika Jane Spindler