In 2012 Gary Johnson received the most votes of any third party candidate. A successful two term governor of New Mexico, Governor Johnson's 2012 run for the White House was characterized by being the only candidate on the ballot that spent time speaking truthfully and honestly about the issues facing America.
In the hopes that he makes another run at the White House in 2016, I have created this design study that explores a potential logo that is memorable and captures the key moral value of his philosophy. I have also attempted to assess what I believe will be a key issue in 2016, namely that our nation will be even more divided than it is now and that voters will be looking for a candidate with a unique message that extols unity and liberty, a value we can all rally around. Hence the brand I have begun exploring is based around the idea of Americans Uniting in Liberty. I have utilized a palette that is both traditional and young, distinctly American and clearly diverse.
In creating this project I also have begun exploring responsive layouts under the assumption that by 2016, mobile interaction will be exponentially greater than it is now.