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GoMo: A Google Initiative

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Build a mobile-friendly site.
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  • GoMo: A Google Initiative

    In 2013 and beyond, more people will access the Web through mobile devices than will through personal computers. This is a fact that most small businesses have failed to grasp. So Mullen partnered with Google to develop GoMo, an initiative aimed at helping small businesses adapt their websites to mobile devices.
     
    Client: Google
    Agency: Mullen
  • We promoted it by creating an event called Mobilizing Mobile. We set up shop in Mobile, Alabama to demonstrate the need for mobile websites to business owners. From there we used GoMo to help them create their own mobile sites. It started by giving Gulf Coast businesses a lift. From there, GoMo has spread out to countries such as France, Japan, Germany and Australia.

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