HP LaserJet Website
Digital / Website / Mobile
When HP asked us to create a B2B website for its LaserJet printers, we applied the same high-concept design, well-honed copywriting and attention to detail normally reserved only for B2C websites.
Background
We developed a world-class global digital hub for HP's LES (LaserJet Enterprise Systems) that unifies LaserJet sub-brand experiences and becomes an integrated platform for supporting other LaserJet initiatives such as campaigns, social platforms and local promotions.
Idea
We spent a year working with a team of 3D artists and animators, and collaborating with developers to produce a compelling, tablet-friendly web experience. Based on its success, the HP LaserJet Hub is being rolled out globally.
