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Honest Tea - National Honesty Index

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Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked people to pay $1 for it. Four years later that social experiment has evolved into the National Honesty Index. The National Honesty Index 35 cities. Thousands of people. One question: Who’s more Honest?
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  • Honest Tea - National Honesty Index
     
  • Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked people to pay $1 for it. Four years later that social experiment has evolved into the National Honesty Index.

    The National Honesty Index
    35 cities. Thousands of people. One question: Who’s more Honest?
  • Website Screenshots
  • Intro Video
  • Full Length Website Design
  • Custom Icon Set for Honesty Matchups
  • Custom Honesty Ranking Infographics

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