Hudson Made is an online retailer selling curated artisanal products from the Hudson Valley, North Country and Brooklyn. Small batches. Limited quantities. 100% American-made.
After establishing Hudson Made's brand identity as a mixture of nostalgia with the clean simplicity of modernity, we broached the digital horizon. This involved all concept work, design, copy development, photography, and website architecture, including the implementation of a full e-commerce platform.
This platform forced us to push the boundaries of design possibilities in order to showcase our online capabilities. We used a simple color palette and contemporary design, but with a touch of distressed vintage.
The new website's expanded features and product selection also called for an intuitive and user-friendly organization, with multiple categories and ways to navigate the site.
We are very proud to share the results.