- Lancia New Ypsilon
- Lancia inaugurates the new dimension of luxury. The New Ypsilon is born: design, technology and character in a concentrated space. It takes just 3 metres and 84 centimetres to evolve the Fashion City Car concept into the new mini flagship. On the Internet too. At lancianewypsilon.it excellence is a path to discover stage after stage, from the front to the rear. The various content of the first section, DISCOVER Y, is arranged sequentially along a horizontal bar of the same exact length as the car. We start with the 5 doors to discover the brand-new details of the model: it looks like a compact, but its comfort exceeds all expectations.
The YSTORY area offers you the chance to go over the Lancia Ypsilon's history from the first edition, presented in 1985, up to the latest 5-door version. The story of the iconic models takes shape thanks to the archive images and links to the historic TV commercials. And – why not? – through Wikipedia.
- CLIENT: Lancia
ART DIRECTION: Emanuele Zangirolami, Matteo Botto COPYWRITING: Francesco Milanesio, Chiara Fissore