The law firm CLP chose to celebrate their 5th year birthday by re-launching their digital presence. Since the start up five years ago the company has grown from three partners to over 30 lawyers and a long list of acknowledgments from important international law firm review organisations.
The strategy in the web project has been to highlight and promote the premium level lawyers at CLP as well as differentiate the firm from the common corporate text heavy presences. Users are met with the feeling of few options and a visual, “to the point” presentation where they will find everything they need in order to get convinced that CLP is the best option.
The site is optimized for desktop, reading pads and with a custom mobile size version.