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Lebara

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Created: 09/08/12
Last Edited: 11/22/12
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Redesign of Lebara site with Art Direction of a photoshoot.
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Short link: http://bit.ly/PlKmsG
  • Lebara
    Creative direction, Mentoring and Art Directing the photo shoot in South Africa
  • I inherited this project mid design. I took on an oversight and direction role to mentor the senior designer through the project. They had not previously been client facing, so I assisted them in taking a step up role. The concept of story teling had already been sold to the client but I worked a CD copywriter to come up with some further stories, which would translate across all their global regions. In order to complete these stories we needed to do a photo shoot. It was predominantly shot in South Africa and SE Asia. I went along for the South Africa leg to Art Direct. 
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Redesign of Lebara site with Art Direction of a photoshoot.
Published: September 15, 2012
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  • Appreciations48
  • Comments1
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