Lexus IS Campaign
- Lexus IS Campaign
Campaign Flash Microsite
- The purpose of this campaign was to showcase the 3 cars in the IS range, namely the IS250, IS250C and IS-F.
The campaign comprised of the microsite, a nano site, various rich media banners as well as making use of numerous social media platforms. This rich campaign site makes use of beautiful visuals, video, sound, interesting content layouts as well as unique transitions between sections to engage the user.