In 2008 Switzerland accorded to the ‛UNESCO Convention for the Safeguarding of Intangible Cultural Heritage’. The online inventory/website is a crucial part of the implementation of this convention. It aims to increase the public awareness of the diversity of Switzerland’s traditions.
The main challenge for the design was to develop a visual language that works for the broad and divers spectrum of traditions and whose aesthetic does not project a one-sided/fixed idea of tradition.
The UNESCO Convention knows five categories of living traditions: oral expressions, performing arts, social practices, knowledge concerning nature, traditional craftsmanship. This classification informs the design solution. Each tradition has a colour associated; depending to which category it belongs. This colour coding gives additional structure to the content. It further adds a playful element and promotes the idea of ‛living’ traditions.
For cost reasons the website needed to be designed to work with an existing content management system and be in line with the standard web layout structure of the Swiss state. For the first time this layout also had to be translated into a responsive design for mobile phones.