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Martha Marcy May Marlene

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Such an unconventional film deserves an unconventional online campaign, a site without comparison. In the case of Fox Searchlight's new film, Martha Marcy May Marlene, we wanted to build an experience that reflects the mystery, themes, and sinister undertones, housed within a unique web environment. Visitors to the site are greeted with a portrait of our titular lead character, Martha, her two dimensional image superimposed onto fragmented pieces. This image takes the form of a moving, dynamic interface, one transforming with the user’s participation. Inside the feature are engaging video clips and content that creates anticipation for the film – these are Martha’s experiences, her landscape of memories, those unsettling things that make her who she is. A strange man in overalls with a gun. Breaking out a car window. We get the sense that she is in danger, but what kind and from whom? Perhaps the person she is running from is herself. My Role: I did the original site design, the mosaic design/concept, coming up with an unique interactive navigation system based on the original client proposal. Visitors to the site are greeted with a portrait of our titular lead character, Martha, her two dimensional image superimposed onto fragmented pieces. This image takes the form of a moving, dynamic interface, one transforming with the user’s participation. "It’s an effective interactive metaphor for the journey of discovery the film itself will take. The official site does a fine job preparing us with clues to help unlock her disturbing mental breakdown and equally troubling reconstruction." - Awards Daily
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  • M A R T H A  M A R C Y  M A Y  M A R L E N E
    — I am a teacher and a leader.
  • Production: Watson/DG Los Angeles, USA.
    Work: Lead Art Director + Senior designer
    Client: Fox Searchlight

     
    Quick Info: Official site design created for Watson/DG.
     
    My Role: I did the original site design, the mosaic design/concept, coming up with an unique interactive navigation system based on the original client proposal. Visitors to the site are greeted with a portrait of our titular lead character, Martha, her two dimensional image superimposed onto fragmented pieces. This image takes the form of a moving, dynamic interface, one transforming with the user’s participation.

    Other Credits:
    Creative Director: Fernando Ramirez
    Producer: Tracy Robinson

    Website: www.iamateacherandaleader.com
    AwardsDaily Press Release

    "It’s an effective interactive metaphor for the journey of discovery the film itself will take. The official site does a fine job preparing us with clues to help unlock her disturbing mental breakdown and equally troubling reconstruction.
    — Awards Daily


    Awards & Publications:
    The Webby Awards Honorees 2012
    The FWA Award, Nov 22nd 2011
    Adobe - Site Of The Day October, 2011
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