Microsoft Hardware
Overview
Microsoft challenged us to create a new site that would set the bar for their industry and transform their online experience into a powerful resource for their audience.
The existing site experience was fragmented and inconsistent, with no clear or intuitive path back to a users desired task. There were significant barriers to commerce and loyalty (support and ongoing sales) across various customer segments.
We proposed an approach that put the products on a pedestal, highlighting the industry leading industrial design and innovative thinking that's been at the heart of the Hardware team since it's inception. In so doing we allowed customers to get up close and personal with the products they love through the use of large, beautiful imagery, a simplified approach to representing features and benefits, and supporting the product with user stories and designer comments.
The existing site experience was fragmented and inconsistent, with no clear or intuitive path back to a users desired task. There were significant barriers to commerce and loyalty (support and ongoing sales) across various customer segments.
We proposed an approach that put the products on a pedestal, highlighting the industry leading industrial design and innovative thinking that's been at the heart of the Hardware team since it's inception. In so doing we allowed customers to get up close and personal with the products they love through the use of large, beautiful imagery, a simplified approach to representing features and benefits, and supporting the product with user stories and designer comments.
