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NewcastleBrown.com

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Created: 04/21/10
Last Edited: 12/04/12
5435
229
6
Description
Focusing the narrative on a single city block, the site delivers all content through branded videos and navigation that draws attention without interrupting the storytelling experience.
Project Info
Owners
Credits
Larry Miller, Larry Renolds, Gary Huck
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Short link: http://bit.ly/cY6bGY
  • Newcastle Brown Ale
    → http://newcastlebrown.com/

    VitroRobertson partnered with StruckAxiom to design and develop a Flash based video site for Newcastle Brown Ale's online brand.
  • ....................................................................................................................................................................................
  • Behind The Scenes
  • Capturing the foam
  • Taking photos for transitions
  • Previewing each scene
  • ....................................................................................................................................................................................
  • Final Design
  • The Pub landing (looping scene)
  • The Pub secondary page (content delivered through video)
  • The Pub tertiary page (content delivered through written copy and illustrations)
  • The Record Store landing (looping scene)
  • The Record Store secondary page (showing sidebar navigation)
  • The Rooftop landing (looping scene)
  • ....................................................................................................................................................................................
  • Mobile Design
  • View Newcastle Brown Ale Mobile project on Behance.
  • ....................................................................................................................................................................................
  • Video Capture of Live Site
  • ....................................................................................................................................................................................
  • Mentions
  • FWA Site of the Day - 04/21/10
  • ...............................................................................................................................................
  • Credit
    Client: Vitrorobertson / Newcastle
    Agency: StruckAxiom
    Creative Director: Gary Huck
    Art Direction: Abe Levin
    Designer: Jessie White
    Producer: Patrick Marzullo
    Lead Developer: Larry Miller
    Developer: Max Folley
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Focusing the narrative on a single city block, the site delivers all content through branded videos and navigation that draws attention without i… Read More
Focusing the narrative on a single city block, the site delivers all content through branded videos and navigation that draws attention without interrupting the storytelling experience. Read Less
Published: April 21, 2010
  • Views5435
  • Appreciations229
  • Comments6
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Project Credits
Project Credits:
Larry Miller
Larry Renolds
Gary Huck
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