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Nike Running Redesign

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Created: 08/05/12
Last Edited: 11/27/12
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Description
Redesign of Nikerunning.com. Client was looking to invigorate a somewhat data driven sport-fitness category, with a more emotional, punchy, colorful visual center. Run Unleashed.

Lead in creating a visual direction that was applied to every section of the site.

Agency: R/GA
Creative Directors: Douglas Dauzier, Chris Ferguson
Producers: Elizabeth Bell, Jordana Reim
Design / Art Direction: Erik Finsrud, Rasmus Wangelin
Copywriter: Carla Ballecer
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Redesign of Nikerunning.com. Client was looking to invigorate a somewhat data driven sport-fitness category, with a more emotional, punchy, color… Read More
Redesign of Nikerunning.com. Client was looking to invigorate a somewhat data driven sport-fitness category, with a more emotional, punchy, colorful visual center. Run Unleashed.

Lead in creating a visual direction that was applied to every section of the site.

Agency: R/GA
Creative Directors: Douglas Dauzier, Chris Ferguson
Producers: Elizabeth Bell, Jordana Reim
Design / Art Direction: Erik Finsrud, Rasmus Wangelin
Copywriter: Carla Ballecer Read Less
Published: August 05, 2012
  • Views3989
  • Appreciations97
  • Comments1
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Tools Used (2)
Software:Adobe PhotoshopAdobe Illustrator
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