Redesign of Nikerunning.com. Client was looking to invigorate a somewhat data driven sport-fitness category, with a more emotional, punchy, colorful visual center. Run Unleashed.
Lead in creating a visual direction that was applied to every section of the site.
Creative Directors: Douglas Dauzier, Chris Ferguson
Producers: Elizabeth Bell, Jordana Reim
Design / Art Direction: Erik Finsrud, Rasmus Wangelin
Copywriter: Carla Ballecer