When Norwegian Air Shuttle entered the Norwegian domestic market in 2002, they challenged a well-established and long-lasting airline monopoly. Therefore, they wanted to adorn the tails of the aircrafts with Norwegian personalities who have pushed boundaries, challenged the established and inspired others.
As a part of their ten-year anniversary we teamed up with Kitchen, and made a campaign site where the public was invited to nominate and vote on a local hero they wanted to be profiled on the tail of the new Norwegian aircrafts. It was only one criteria; the nominated needed be someone who had pushed the limits and challenged the established order, just like Norwegian Air Shuttle.
Halehelter.no had during the campaignperiod more than 450 000 visits, and it total more than 250 000 votes. The campaign generated also a huge amount of media coverage, with more than 600 articles in Norway.
The project is a cooperation with Kitchen advertising agency