In fall 2014, Oakley approached Super Top Secret to develop initial look & feel designs of an athlete-focused editorial platform - some of the world's top performing athletes, innovators and creators would be featured in curated stories & media to speak about their obsession to be the best on the planet.
I developed very early potential site designs based on initial discovery/wireframes. The goal was not only to create a beautiful platform for stories & imagery, but push the boundaries of Oakley's brand to match the spirit of this new campaign.
Sadly, these designs went unused as the client changed direction.
Option A
Option B
Option C
Credits
Client: Oakley
Agency: Super Top Secret
Design/Art Direction: Andy Burdin
UX/Discovery: Kassie Scribner
Creative Director: Aaron Sather
Year: 2014
All imagery/copy used from Google.
