Obsessory is a new marketplace platform that aggregates fashion commerce into one, intelligent and personalisable place.

We worked together closely with the founders to initially name the platform, then create a consistent Brand identity system and fully responsive digital platform. The identity we created began with a logotype based on Typonine Stencil Pro, and a logo mark that encapsulates the social element of the platform.

Rolled out through the extensive digital platform. promotional printed materials and stationary, the branding is intended to make an impact on it's launch into a competitive market, whilst being organic enough to grow and develop over the forthcoming years. 

Within the platform we designed a number of apps that give the user a unique and rich experience. 'Colour-Obsessed' is a proprietary colour search app, that allows the user an addictive, visual colour experience. 'Create a Look', is a fully personalised app that allows the user to put together products into 'Looks' easily shared via email and social media. 'What Shall I Wear', uses your location and a personalised weather forecast to collate and suggest products suitable to where you are, or where you are going.