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Ostroblue Topaz

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Description
Third-generation, family owned gem company that is the largest topaz miner in the world, supplying stones to manufacturers and designers around the globe.
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  • Ostroblue Topaz
  • Third-generation, family owned gem company that is the largest topaz miner
    in the world, supplying stones to manufacturers and designers around the globe.


    Challenge
    Create a retail brand for a premium line of topaz. Develop a strategy to take the product directly to market,
    select the appropriate retail partners, and position the brand in the competitive "branded gem" space.

    Execution
    Established a compelling, retail-oriented brand and website. Directed original photography shoot.
    Developed a strategy and pitch to approach QVC and national brick & mortar retailers, resulting in orders and impressive
    sales figures in the TV channel.
  • Building a brand image
  • Animation still
  • Print campaign
  • Website design

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