Sing for the penguins!
1911: Roald Amundsen is the first man on the South Pole.
2011: Several expeditions are heading to the South pole for the 100th anniversary.
Conditions have changed - the climate is suffering. Jørgen Amundsen, owner of Amundsen Sports, is going to follow in his realtive's footsteps with Naturvernforbundet and Watercircles as sponsors, as well as testing his polar clothing range.
Brief: Get people to follow the expedition and engage them in the climate issue.
Solution: Urge people to sing for the pengiuns!
The public was asked to record one tone, to be mixed into a choir.
All voices were mixed into a music piece - and on the last expedition day it was played
for the penguins of Antarctica!
So by singing a simple tone, you had become a part of something greater!
Did the penguins enjoy the music? Find out here: