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Starburst Website: Contradictionary

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Ultimately our goal was to make Starburst’s entire digital presence a contradiction: a clever confection.
  • Starburst Website: Contradictionary
  •  Starburst is the perfect example of “a juicy contradiction,” a solid-yet-juicy candy that entertains its audience with skinny sumo wrestlers, uncool cucumbers and other unexpected contradictions. In capturing the brand’s essence for the digital space, our goal was to expand on the campaign’s success by inviting fans to immerse themselves in these contradictions. To that end, we worked with Starburst on a new digital presence that centered on all things contradictory.
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