Create a new brand identity and website for StyleSeat, the online destination for beauty & wellness professionals and clients to connect, book appointments, and get inspired.
StyleSeat offers a new essential online platform for the beauty & wellness industry. Professionals such as hair stylists can showcase their work and build their business, while clients can discover new services and book appointments online. After a year of testing the concept, StyleSeat approached us for design and user experience that could transform an industry that typically functions offline. We created a logo and visual identity that was aspirational but approachable; that could deliver an appealing world without overshadowing the professionals and salons. The website needed to live within the beauty space while serving as a useful tool, so we built a sleek, easy platform that facilitates discovery, sharing, and booking.