By relaunching our website we wanted to display the array of skills in our portfolio – concept, art/design and tech all come from our team. The clear and light look and feel adds to the website visual modern style, just like our idea of a Responsive Poster that adjusts dynamically to every screen and generates multiple new compositions. Rolling on a print mag aesthetics, we aimed at making the most of the freedom provided by graphic design within the technological restrictions provided by multiscreen usability.

 

The adaptive approach enhances the look of the website on smartphone, tablet and desktop screens, following the „mobile first“ idea. Starting from the smartphone screen, all website visuals fit to tablet and desktop screens. This process involved much graphical readjusting and recalculating until we found the perfect formula.

Our inhouse coding team created more than 2,200 assets through their own script. We used HTML5, CSS3 and JavaScript. The website features phosphor animations and SVG graphics.