This project was carried out as a study into how we can reimagine
the conversation about automobiles online. The focus is re-oriented
from being feature driven to experience centric. Afterall, customers
will spend a great deal of their lives in these products.
the conversation about automobiles online. The focus is re-oriented
from being feature driven to experience centric. Afterall, customers
will spend a great deal of their lives in these products.
—
I just wrote a Medium post about my process if you're interested
