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The new Audi A8 - Product Experience

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Created: 04/20/10
Last Edited: 12/04/12
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Nieuwe Audi A8 Product Experience (PEX™ framework)
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LBi Lost Boys, INDG, &KoenseSeverein
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Short link: http://bit.ly/gvUCtZ
  • This site has been created for the Dutch Audi A8 owners. For several weeks, they had the exclusive ‘sneak preview’ of the new Audi A8.
    Specific areas of the site were unlocked each week, which gave this target group the possibility to discover new features of the car. Once all features were released, the site became public.

    INDG’s PEX™ framework was used to ensure smooth online exploration while combining high poly 3D, video and flash.

    Credits:
    LBi Lost Boys - concept & electronic digital marketing
    INDG - 3D assets and animations, PEX™ framework, motion design & webdevelopment
    &KoenseSeverein - interface design
  • Audi A8 - Intro animation
  • Audi A8 - Product experience
  • www.nieuweaudia8.nl
  • www.indg.com
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Nieuwe Audi A8 Product Experience (PEX™ framework)
Published: April 27, 2010
  • Views17818
  • Appreciations739
  • Comments56
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Project Credits:
LBi Lost Boys
INDG
&KoenseSeverein
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