Tommy Hilfiger
Preppy Holidays Gift-Giving Website
Challenge
Using the overarching brand campaign, ‘Preppy Holidays’, create an integrated shopping experience that give users ideas for both holiday event-prepping as well as gift-giving to friends & family – making it easy for users to quickly select what they are looking for.
Contributions
Creation of an integrated lifestyle brand experience that offers a unique and unexpected mix of editorial inspiration and product highlights for the holidays – from concepts, user flows / IA, to final designs.
'Inspire Me'
Editorial Style pieces to inspire holiday looks and gift ideas
'Dress Me'
Browse & shop Holiday looks for her & him
'Shop Gifts'
Browse, filter and shop gifts for him, her and kids
Sample of user flows and functional specifications
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