Volkswagen Malaysia - Think Blue. (2012)
- Volkswagen Malaysia wanted a microsite to create awareness about its range of Blue Motion technologies, eco-friendly vehicles and more importantly, its commitment to a better world.
We came up with a monkey.
But not just any monkey; we used Blü to get the message across in a fun and lighthearted manner that broke down behaviour-changing ideas into simple things anyone could do.Edit: Blü is now an international VW mascot!