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WWE Website Redesign

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Just in time for the April 1st start of WrestleMania XXVIII, our team and WWE launched the new WWE.com. The digital overhaul finally gives this iconic company's larger-than-life content the stage it's long deserved. By unleashing the content across all digital channels, from the website to Facebook and Twitter, we've brought the excitement and drama out of the ring to give fans the non-stop experience they've come to expect. We worked on the strategy and creative behind the re-launched site, to simplify a complicated experience, celebrate the iconic sub-brands and to create an experience that captures (and filters) the social mania interactivity and excitement of WWE’s live events and culture in the digital world. From hardcore to casual fans, WWE’s passionate, worldwide fans will enjoy a new digital platform to participate and interact with the brand and its WWE Superstars in an experience that is worthy of passion of the WWE Universe. Credits: Executive Creative Director – Christian Waitzinger Associate Creative Director –Adam Mathew Lipton, James King Strategy - Justin Barkhuizen Designer – David Brien Swann, Michael Diener, Brian Perez Senior Art Director Art Director – Joon Kim Creative Producer - Monica Stoddard Account Director – Steve Daraio Program Manager – Steve Sherman Project Manager – Priya Rai Information Architect – Cass Crockatt, Al Pritchard
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  • wwe.com
    Website Redesign for WWE (World Wrestling Entertainment) | 2012
  • Just in time for the April 1st start of WrestleMania XXVIII, our team and WWE launched the new WWE.com. The digital overhaul finally gives this iconic company's larger-than-life content the stage it's long deserved. By unleashing the content across all digital channels, from the website to Facebook and Twitter, we've brought the excitement and drama out of the ring to give fans the non-stop experience they've come to expect.
    We worked on the strategy and creative behind the re-launched site, to simplify a complicated experience, celebrate the iconic sub-brands and to create an experience that captures (and filters) the social mania interactivity and excitement of WWE’s live events and culture in the digital world. From hardcore to casual fans, WWE’s passionate, worldwide fans will enjoy a new digital platform to participate and interact with the brand and its WWE Superstars in an experience that is worthy of passion of the WWE Universe.

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