WWE Website Redesign

Just in time for the April 1st start of WrestleMania XXVIII, our team and WWE launched the new WWE.com. The digital overhaul finally gives this iconic company's larger-than-life content the stage it's long deserved. By unleashing the content across all digital channels, from the website to Facebook and Twitter, we've brought the excitement and drama out of the ring to give fans the non-stop experience they've come to expect.
We worked on the strategy and creative behind the re-launched site, to simplify a complicated experience, celebrate the iconic sub-brands and to create an experience that captures (and filters) the social mania interactivity and excitement of WWE’s live events and culture in the digital world. From hardcore to casual fans, WWE’s passionate, worldwide fans will enjoy a new digital platform to participate and interact with the brand and its WWE Superstars in an experience that is worthy of passion of the WWE Universe.

Credits:

Executive Creative Director – Christian Waitzinger
Associate Creative Director –Adam Mathew Lipton, James King
Strategy - Justin Barkhuizen
Designer – David Brien Swann, Michael Diener, Brian Perez
Senior Art Director
Art Director – Joon Kim
Creative Producer - Monica Stoddard
Account Director – Steve Daraio
Program Manager – Steve Sherman
Project Manager – Priya Rai
Information Architect – Cass Crockatt, Al Pritchard Read Less