Whole Foods: Website Redesign
- LIVE SITETHE PITCHAn all out creative pitch. Ask was to be fun and energetic without being realistic. We were
to have fun and surprise them. All while thinking of how we could bring the mentality of a
personalized community, like your local Whole Foods Market, online. A pure utopia of sorts.
Oh yeah, all in 4 days.
- THE CONCEPTS
Option A - Gritty Premium
Insipired by the weekly coupons printed on newspaper that most WF customers were
familiar with. By infusing that tactile, gritty quality with premium, mouth-watering cut-out
imagery, this concept acknowledged the premium price guests often pay while still feeling
obtainable and every-day.
- Option B - In-Store
Insipired from that first impression of Whole Foods. Food porn everywhere, with amazing
textures throughout the store. This concept brings the in-store look, feel and vibe directly to
users miles away on the desktop computer and mobile devices. This was the chosen concept.