Last spring, Derrick Rose suffered a devastating knee injury. adidas has launched a program called All in for D Rose : #TheReturn that will encourage fans worldwide to use digital and social media to show their support for Derrick as he rehabs and works his way back onto the court. The program was timed to launch in concert with the release of the all new Rose 3 basketball shoe. This site was one of the centerpieces of the campaign.
• Responsive design HTML 5 site viewable on any device – from desktop to smartphone.
• Content hub for lots of great adidas and D Rose video, social and other content.
• An aggregator that showcases fan support activity from across the Interwebs.